Board Thread:Game Discussion/@comment-31524795-20171114124817/@comment-28169398-20171117003434

SM Racer wrote: Would be nice if the ad-business savvy folks joined the conversation.

To get your next 1000GC without buying them in the store, you don't just watch 10k ads. You get daily bonuses (2x if elite), completion rewards, maybe WTTT earnings if you're B or C, and personally I only "watch" 30 ads per day for 10GC.

I agree that prima facie that GC price in the store makes it look like they aren't really trying to drive sales volume or maximize revenue from the store. But, let me try the counter argument. If you need to service your average good car, it's 3hrs of waiting, or 6 ads, or 10GC. This gives a 6 ads = 10 GC equivalence. 10GC costs $1 in the store (more if you buy <1019). The is no way they make $1 off those 6 ads. Maybe they make $0.10 (I have no real idea).

Also, the GC needed in this game may as well be infinite. We all know that 1019 GC doesn't get you very far. People will still watch as many ads as they can stand, even if GC is cheaper to buy. It seems plausible that lowering GC costs by 50-90% would not significantly reduce ad revenue. Of course it would. I won't pay $100 for 1000, but I would possibly spend $10, as that would save 50 days of running adds. That would mean that they would lose 9,500 ads from me in exchange for $10. That means if they are making more than $0.001 (one-tenth of one cent, per add play, they lose money.

Even at $100, if they make more than $0.01 per ad, they are losing money on the in app purchase of Gold.

There is also a big psychological component. Anyone who has played for any length of time knows that their entry level option, 183 doesn't even buy a single upgrades on most Legend level cars. And there they price it at $20. So, that really seems like a bad deal. Then they do 1,000 for $100, maybe that is the cost of a car, but a hundred dollars still is a lot of money, from a psychological stand point. People aren't as cognizant of spending $10 if they think they are getting something of value. Most people will think long and hard before parting with $100. Why do you think Casinos put dollar slot machines in and take up so much valuable real estate? Because people do not feel like they lost something and lose track of how many times they have lost. Sit down at a $20 minimum Black Jack table and lose a few deals and you can be sure that you will be aware of that loss.