Board Thread:Game Discussion/@comment-27095714-20151112084408/@comment-26715739-20151124143719

The folks from FM have done interviews where they've talked about "working to a 6 week release cycle" and most of the releases have been around that mark this year.

Mean release time is 41.59 days, modal release time 42 days and median is 42 days. Longest time between updates was 79 days (from version 2 to version 2.1 - according to release notes). Shortest time is 12 days (between 1.4 and 1.5).

1 December is the 42 day release date from 3.7 but that would make the 42 day release date for the next release 12 January which makes it awfully tight across the expected Christmas break.

A December 1 release also creates quite a bit of a gap from the release to the start of whatever the next event is (assuming they continue with that model). I'm not an expert on the app/mobile gaming market etc but I'd expect Christmas time is probably a key time of year for them - lots of people getting a new device as a present for Christmas and wanting to try it out (and/or lots of downtime over the Christmas break).

So they have to be careful about their timing because they'd want to use the update (and the event) to tempt people to download RR3 to play on the device they've just been given for Xmas (and maybe spend some money if they were given some gift vouchers for play or apple store - I'm assuming those exist and can be spent on the game?).