Board Thread:Game Discussion/@comment-27370080-20180622011723/@comment-35598313-20180703131404

RandyMc wrote: Actually, I did mean that. I really don't see a significant difference in the end result. Whether an exchange is a one time, or each time payment, or ad based, it would still lead to the death of IAPs. EA has reported IAPs are the primary source of income, not ads. Each ad pays just a tiny amount. It would take many more ads to replace lost IAP revenue than an exchange could generate, IMO.

No matter how you slice it, I can't see how this would be possible, without restructuring the entire revenue side of the game. FM cannot live on ads alone. Perhaps, they could do a once per year exchange, 24 hrs. Players could dump R$ for gold,cand it wouldn't hurt FM all that much.

Regardless, some change is needed. The game is too large, and too lopsided towards Gold to keep charging what they do for currency. Good points, and yes it wouldn't be possible without restructuring the entire revenue side of the game.