Board Thread:Game Discussion/@comment-26829117-20171219124113/@comment-32545704-20171220152027

I'm inclined to believe that a company as big as EA hires people who have at least some clue about gaming economics. If they feel that pushing the majority of people towards watching lots of ads will earn them more money, then it probably does. In addition to this there are the "whales" who spend large sums on IAP. And as the FANDOM user said, it is in their interest to keep us playing for as long as possible, hence why the game is so difficult to "complete."

I don't have a problem with it, I'm never going to be a whale so I'll keep grinding away.