Board Thread:Game Discussion/@comment-28176349-20170310134553/@comment-194.25.30.13-20170310163248

Sirebel is right, the advertiser defines the goals and FM/EA has to deliver against those or they don't get the full payment for the campaign. They will have to compensate in case they under deliver as well as if they over deliver.

If someone wants a deep dive into adserving or ad server technologie I can arrange this as I have spend 14 years in that industry. ;-)