Board Thread:Game Discussion/@comment-31524795-20171114124817/@comment-29605676-20171122215014

94.79.173.164 wrote: I also think that ads are more profitable for FM...

End Used price in Germany 100€  (incl 19% VAT)

= ~ 84€ net value at Appstore / Google Play (Apple Google Share 30%)

= ~ 59€ payout for FM (OK, they may have better/special deal with Apple/Google)

Same amount of gold, assumption 20 GC/day would request watching ~ 10k Ads. If income is higher than 0,0059€ per add broadcasted it's more profitable. I think this quick calculation is quite interesting and perhaps helps justify Amrosa's views.

Personally, I think FM do make most money through the advertising, but I also think the in app purchases are also a valuable source of income. I see the two as complimentary rather than competing.

I'm no expert but I do help run a site/blog that makes some money through ads (Google Adsense). The advertisers can choose how they want to pay for ads. They can pay for impressions (i.e. a fee for everytime an ad is displayed) and this is usually a small amount (e.g. $1 for 1000 - 10,000 ads displayed). The other way is that they only pay when an ad is clicked on. The amount for this is much greater, perhaps $1 for a site such as ours. However, these rates depend very much on the site's number of visitors, relevance and other factors.

I therefore think that the above calculation tends to show a reasonable approximation for the return, but I would think the  0,0059€ might be a little high.

I also wonder if the ads without the 'X' to close them are an attempt to encourage clicking, o maybe this is just my conspiracy theory