Board Thread:Game Discussion/@comment-26521061-20160922100710/@comment-122.178.211.93-20160928191843

Some inferences. Three party model.1 Owners( fm/ea.) 2 players 3 advertisers/ sponsors.

Revenue from players. IAP. (I believe this is not big to owners) Really big is Revenue from advertisers based on

player profile,geography,demographics,

number of unique views ,not the same person watching the ad a 100 times but 10 people watching 10 times

Active user base. Proof would be daily log ins. Hence double rewards for those with proven record of regular log ins over say last quarter

Thus their search engines with criteria like


 * consistent sustained daily log in
 * number of ad viewings

Would define elite Supporting the significant revenue stream for the Owners

Why the number of ads came down then ? My guess is advertisers may prefer not more than say 100 ad viewings / person. That's why the number of ads is not fixed 20 but varying. With more ads coming in future the ads offered to players may even go beyond 20/day

Why elite with IAP getting 5 or less

In most games the ad free version is premium. A don't disturb. I personally have been buying the 21 day gold card. It gives me 18 gold a day for less than 1$ which is $ 50 / 1000 gc. I have noticed at least 2 players posting the same approach.

What a player achieves ,how many cars ,how fast etc are not relevant.

SUMMARY.