Board Thread:Game Discussion/@comment-176.126.186.78-20171107081119/@comment-31136517-20171107185548

I know Mr. Mori; I was briefly introduced to him at the JIMTOF once more than 10 years ago. I also met Dr. Kapitza, former CEO of DMG (acronym of Deckel-Maho Gildemeister) who got ousted after DMG Mori Seiki Co. Ltd. took over a controlling stake on DMG Mori AG and hence of the whole JV. Extremely interesting companies.

I always have mixed feelings when the 919 wins, or Porsche wins the LMP1 WEC manufacturer’s championship altogether (like they did last weekend), since a) I’m a double Porsche owner and huge Porsche fan, but 2) I work for DMG Mori’s competition. I have always wondered what’s the value of this sponsorship, given the huge cost of it (knowing how much a small sticker costs on the side of a mid-field F1 car) and the fact that 1) LMP1 WEC has a very limited following outside of Le Mans, 2) for whoever is not in the machine tool business, as maker or user, DMG MORI doesn’t mean anything, and 3) potential buyers of machine tools don’t make purchases based on whether they saw the name of the machine tool builder on the side of a WEC car.