Board Thread:Game Discussion/@comment-36180858-20190206153942/@comment-31526827-20190207211609

The price of IAPs is what drives people away from making IAP. Until that simple fact is grasped by EA, it will never change.

Marketing 101: Sales increase revenue. Every time. Always. Even if it’s only perceived value, Humans are wired to seek deals. It’s absolute basic marketing. Need to spur sales, have a sale. ESPECISLLY of your product is virtual. It costs nothing to put GC on sale. Folks are gonna grind away farming to get it anyway.

So, what do you want? 100% of nothing or x% of something.

What’s silly is not even trying. Put GC on sale once, measure revenue. Did it go up or stay the same? There is your answer. One single month experiment. Worse case, nobody buys any. No harm. More people buy some: profit. Can’t loss. All it takes is EA being will to actually try.