Talk:Strategy/@comment-50.157.67.196-20150528040111/@comment-62.232.111.100-20150529051606

I had this offer also (and gave similar responses) - so I think there's a strong chance they are responding to the survey (they're probably also using the demographic information about household income) - but at £13 it was still more than I would pay for the whole game (think 75% sale on steam). They really do have the economics all wrong if they want mass market appeal. They've also timed the offer poorly - they should have made the offer come up at the same time as the Toyota - and made the Toyota discount a little steeper so it looked less like paying £9 for a car. They should discount more often but for a shorter period of time - put people on the clock - if you're planning ahead then you get a great deal but you were never going to spend actual money so it's no loss to EA on their current model - you've got to trigger people's impulse reaction - "oh I can't let that discount go it's so good, but I need a little more, maybe if I buy just this once..."