Board Thread:Game Discussion/@comment-37741609-20190214030706/@comment-28169398-20190215194142

SlatBH wrote: Amrosa wrote:

Playing the 190 currency ads per day, each day, for an entire year earns FM about $100 per player who does that, according to FM. So one add is worth $100/(365*190)=$0.0014. Seems reasonable to me. A site I have access to pays about 31 cents per thousand impressions (one ad = one impression) or ~25% less than FM. I wonder though does this rate consider click throughs (not many I suspect). I would imagine these pay more and we earn more from them and more $ than $100 per month. For whatever reason, autoplay impressions (thank you, I always forget this term) have a higher rate of reimbursement than opt-in impressions (the ads that the player actually clicks on from the Free or Free BRL button).

I don't know if Click-Throughs generate more revenue for FM, but I suspect that the Ad Servers can charge their customers more per click through. I don't know this for certain, but I often wonder if this is the reason why you get the ads that are designed to auto open the App Stores or make the very tiny X the same color as the background so that it is very likely that the viewer clicks an active area that clicks through instead of closes the ad.