Board Thread:Game Discussion/@comment-38102120-20190108224014/@comment-28169398-20190110170443

RR3Level500 wrote: Amrosa wrote: MackKnife wrote: How much per as do they get? How many players? Multiply this by let's say five and the result I'd call a fair amount of $ / day plus reliable! They're capitalists, they would not do it if it hurts their bottom line. Next to nothing... If someone plays every currency ad every single day (190) in total, meaning 69,350 ads for the year, FM makes around $100 on that user (assuming that they are not buying anything using IAP)... or $0.00144 per ad.

In total, $100 per user per year would be a nice amount, but who, other than a handful of people are crazy enough to run every ad, every day of the year.... For people that only play the first 5 gold coin ads a day, FM makes ~$2.65 for the year... If FM is making so little, why have ads at all? Why allow all the player frustration? Can you imagine how many more players there would be if no one left due to advertising frustrations? If your numbers are accurate, then from a customer satisfaction perspective FM is shooting themselves in the foot. It may be more profitable to have higher customer satisfaction with potentially more players who may buy gold coins, than to have potential customers leave in disgust after having trouble with ads. I tried to generalize the formula, as it is more complex. The ad companies don't pay very much for the ads, but there is also a component of unique views. So if you get a run of 20 of the same Angry Birds ads the ad companies only count that as 1 view. We get say 5 gold and R$30,000, but FM only gets credited for a single ad view.

They provide the ads, bugs and all, because that is what all freemium games do.

Psychologically, the players who aren't going to or can't afford to buy IAPs need to feel like they have an option to keep up with playing the game. Those players would just give up if ads weren't included, no matter how buggy they can be... And the bugs are often not in RR3, but in the ads themselves or on the ad servers, both of which FM have no control over.