Board Thread:Game Discussion/@comment-27006659-20180415124152/@comment-31668816-20180415131314

ferrari get a cut of revenue from all games in which they feature. I'm not sure what it is now but it used to be 25% - far in excess of any other marque. I would suggest that perhaps ferrari have insisted on a certain revenue and therefore EA have to increase the revenue (from ads or in-app purchases).