Board Thread:Game Discussion/@comment-43409776-20190806193135/@comment-34676248-20190807070134

Amrosa wrote: SatanLovesJello wrote: Amrosa wrote: Except it won't matter. IAPs account for 10-20X more revenue than Ads. I used to think it was reversed, but it was explained that I was wrong. The only reason this statememnt is correct, is because an insane, mind-boggling amount of IAP's are made with stolen credit card data.

True fact, look it up. If you need a head start, check into Experian, Equifax, etc... All public information you can find with Google. I don't doubt this.

But the real reason is the way in game ads pay developers. It's per impression not per instance, and they pay fractions of a cent per impression.

20 in Ads probably produces $0.25 (when you factor in all the R$ ads you have to watch to get those 20), where as a 16 IAP is $1.99.

0.25 $ X number of players...

Still it's not just about numbers...negative publicity can hurt too, and affect numbers consequently.

Anyway it's better to do something then nothing.