Board Thread:Game Discussion/@comment-36180858-20190206153942/@comment-108510-20190206155741

" I myself truly think a lot more players would make in app purchases if GC was cheaper. "

Yes, this is my intuition too. The fact is that for years FM/EA kept the gold coin at a price which is about 10 times higher than I would pay for it (I could accept 1000 GC at 10-20$, but current price is about 100$). If it lasted for a long time, it means that it works somehow. It is apparent that there is a quantity of players willing to pay such money, Maybe a minority, but enough to generate a good revenue. Otherwise EA would have changed the business model years ago.

I would be very curios to go behind the closed doors of EA and see what their revenues are and how they would be affected by a lower price.