Talk:2019 Invitational Series/@comment-32689481-20191202010659/@comment-28169398-20191212190850

"I wonder if this will ultimately affect their advertising revenue, maybe it will and then they’ll be forced to increase the daily limit!"

I think that there hope is that the F1 content will bring enough new players to the game that they will generate revenue through IAPs or may become "hooked" and start using ads as they decide to stick around for the other content available.

As for the daily limit, my thinking is that besides controlling the amount of the free M$ currency in the game, it is also being used to drive daily engagement with the content.

FM can use daily engagement to turn around to F1 and to other racing series and say "Look, with RR3, people are using the content that you licensed to us on a daily basis, even after the update it was released in. It keeps your name and content out there with a large player base." This will provide FM with a competitive advantage when negotiating new licenses and also possibly exclusive rights if and when the contract with Codemasters is up for renewal.