Board Thread:Game Discussion/@comment-33869270-20181214221403/@comment-33870577-20181216195748

Look at it this way. You (FM) want to sell your book. You need someone to publish it and you find (I quickly searched for "book publishers" term) HarperCollins (EA). They will publish it but their share is XX% of each copy. Now they need to sell it in stores (Google Play Store and Apple Store). Those stores will also take their cut of profits. If and how good it will sell is just on you (FM). HarperCollins (EA) is really losing pretty much nothing if your book is not that good.