Board Thread:Game Discussion/@comment-28169398-20180928162210/@comment-27170954-20180928181703

Amrosa wrote: RandyMc wrote: If that's true, wouldn't it be better for both parties to keep the cars available? Unless of course, they failed to reach an agreement renegotiating the contract for next year.. Old content could also dilute the "excitement" of the next seasons content, so if new players want to get into the game they will go for new content instead of just the content that existed from the past. This is a real thing in product protfolio planning and marketing strategy called cannibalization. One product stealing sales from another. look up market cannibalism on wikipedia.

In the case of NASCAR (probably the same for SuperCars), the series itself is the owner of the brand equity. The car brands are relatively unimportant. They are using the NASCAR platform for marketing.

The licenses expiring is probably true, but this is likely a mechanism to preven cannibalization. There will probably be competing games (or maybe there already are?) for these racing series.