Board Thread:Game Discussion/@comment-43409776-20190806193135/@comment-31567784-20190808142217

SlatBH wrote: Amrosa wrote: SlatBH wrote:

Amrosa wrote: It is not per click. If a player gets 20 of the same ad over a certain period of time it counts as 1 impression, and they only get paid for 1 impression. And number impressions depends on the Ads that the Ad provider has to serve in a given region. I'm curious why you say that multiples of the same ad only count as 1 impression. On our site, this is not the case. However, if you keep getting the same ad all the time, then it probably isn't paying much, just a bit more than anything else the ad agency is offering. Website ad impressions work differently. An impression is a successful download of the ad to the page displaying it on a browser. That generates a nominal fee, with a click through generating a different rate.

With the on demand ads that are in RR3, (the ones we click for currency, etc.) it is counted differently and generates less revenue, because, as Drestin said on one of these threads, for these types of ads, the ad providers know that most people aren't engaged in the ad for the most part. It is a means to an end for the player. There is still some nominal value, but it isn't much. Thanks for explaining and it is certainly a valid argument that seems very plausible. My counter point would be that most ads are ignored by readers of content be they on TV, in game (like here) or (multiple) instances of the same/similar ad on our site and yet the advertisers are still willing to bid and pay. I seem to remember that the rpm that you previously mentioned on thread(s) some time ago (~$100 per year for 190 ads per day per player) exceeded our site's, so the situation is not so different, but I totally except where the majority of revenue comes from for FM/EA etc Some add on to the impression counting. The Impression is always counted when the ad server has sent the link for the ad creative to the browser, or in other words it is counted when the creative has left the ad server. It does not matter if the ad creative has been loaded, displayed or not. In video ads you can add additional counters to get a better grip on how much interaction you get but the impression is usually counted already.

As well every response to an ad request  is counted, usually nothing is put aside. If an ad server would only count one impression per time period I would not use it for my business as it is clearly agains all the IAB rules.

If I as a unique browser get 10x the same ad creative, the ad server must count 10 impressions. IAB would have a word with them in a second. ;-)

The CPM (cost per thousand) comes into play when it comes down to payment for the ad space consumed by the ad. Here we only look at x$ per 1000 ads.

To restrict delivery to a unique browser we use a targeting option called "frequency cap", here you can define how often in a given time frame a user can get a defined creative displayed. And if I'm falling to this cap I simply get some other creative served and counted. :-)