Board Thread:Game Discussion/@comment-36318929-20180920013545/@comment-28169398-20180928001651

71.223.180.211 wrote: What is the Game Changers Program? It is an EA program that helps influencers, like Real Racing 3 Speed Junkie, bring content to their social media channels by giving them early access to updates in exchange for them producing content to promote the game.

You have to be hand picked by EA to get in.