Board Thread:Game Discussion/@comment-26829117-20171219124113/@comment-29898480-20171220170949

I’ve long had the view that EA would increase revenue with lower GC prices. Others have argued (and I once did too) that EA is intentionally overpricing GC to drive ad sales, but I doubt that. They’ve done little price discovery on GC, but the recent discontinuation is the 21-day card suggests something about their thinking. That was the best value in the store, and many here said they were using it. They must have felt they would make up the lost revenue with additional sales at higher prices - basically, they believe that offering was priced too low.

The reason I don’t think they’re suppressing GC sales is because sales and ads are not mutually exclusive. So much GC is required that even when you buy GC you still keep doing ads. And many ads are for service time and upgrade time shortening, and few spend GC on that stuff.