Board Thread:Game Discussion/@comment-26829117-20160808084828/@comment-27510501-20160808124312

I agree with Sirebel in that there is a strong desire to "complete" or "finish" things within a lot of people. It's certainly true for me!

I disagree that FM/EA have switched more to advertising revenue rather than IAP revenue - I think if this were true, we wouldn't be seeing the caps on ads for gold. I suspect IAP for gold is still their best revenue source, but I think they have found ways in which to increase ad revenue without giving away their most precious in-game commodity: gold.

Anyway, I am feeling ever more tired of the relentless update cycle, and am thinking seriously of not updating anymore and going for 100% in v4.4.1. Not sure what this would mean for the on-line parts of the game I enjoy (Team Challenges and WTTT).