Board Thread:Game Discussion/@comment-37524761-20190131084209/@comment-27798333-20190202042557

MoisesGabby wrote: I would be utterly astounded if they haven't done some serious analysis and concluded that, despite what many people assume, reducing prices would not result in more revenue for them. There are so many games I know, including non-EA games, which have similar price structures, it can't be a coincidence. Not saying I like it or understand it either, before someone accuses me of being an FM apologist or EA butt monkey or whatever. Just reasoning that whether we like it or not, these guys probably know what they're doing. They might have thought about it, but until they try it, there's no way to know. Almost everyone on this site said they'd buy gold if it were always $20/1019GC. Common sense pretty much tells you that would be an increase in income.

And they can't base their theory on the once a year sale, because only a select few get that offer.