Board Thread:Game Discussion/@comment-28169398-20171015224354/@comment-29898480-20171016020807

I think FM has never grasped the concept of price elasticity of demand when it comes to GC, as I strongly suspect they'd increase their revenue for GCsales if they lowered their prices. In fact it's so blatant that there's probably something else going on - they've prioritized ad sales over GC sales, and they've priced GC to discourage sales of that product, thereby "encouraging" all their players to log in a view ads for GC everyday. The EA overlords must pay FM on ad views, not GC revenue.