Board Thread:Game Discussion/@comment-31526827-20181202103151/@comment-37239556-20181202185445

My 2-cents.. pretty confident in saying that after this many years since the game launched EA/FM have the users' 'balance sheet', from racing+ads+daily bonus+level-up rewards vs the car+update costs, completely optimized against EA/FM's profitability requirements based on number of active users and operating costs, including server capacity, which is a MAJOR limiting factor; and against revenues from advertising and sponsorship. As long as EA/FM continues matching growth in their user base to growth in their income, we can reasonable expect the rewards structure to continue to trend the way it has, which is designed to 'manage out' users who become bored and/or dissatisfied with the game's content and rewards structure vs the requisite time required to 'keep racing', whilst a measurably greater number (a growth) of new, enthusiastic, 'fresh' users excitedly jump onboard to replace them. I'm sure any of us who have been in the game for more than a year, or so, can remember our own initial enthusiasm of getting that new car and racing it.. it is the limitations inherent in constantly increasing any game's feature set that eventually drives long-time users to boredom, and eventually results in longer-time users looking for something better, or simply different, to spend their time on.