Board Thread:Questions and Answers/@comment-25660508-20141224075246/@comment-14.2.31.45-20151005150712

Well, if on average each person watches 5 ads a day, that is potentially about US$10 to $15 per month RR3 is missing out on, if that person bought the game gold. (Based on 150 gold per month or so)

I would doubt they get much revenue out of the ads, but who knows.

My point was more that the RR3 focus might be to force more people to buy gold, be it due to no ads bonus or higher gold car costs and upgrades.

RR3 has certainly made up a bit for the ads gold lost by the monthly bonuses for now, but on the other hand the latest challenge (Asterion) sees the car with 6 or so upgrades before gold is needed. Very gold intensive, as are the NASCAR quatro.

Perhaps there will be more special offers to buy gold for US$ in the future. As people disappointed with ads gold stream ending, and starting to accept the new normal of higher car gold costs, suddenly see it as "good value" and dust off the wallets:)

All a speculation, and I hope ads do return of course..