Board Thread:Game Discussion/@comment-36073160-20180910021423/@comment-47.29.252.4-20180910103257

Pareto principle suggests that 20% of your customers provides your 80% of income. So FM (or EA?) is comfy milking the 20% to maximize earnings by putting up exorbitant prices. However, if they reduce the prices by 75%, the customer spending on their iAPs will increase by atleast 50%.