Board Thread:Game Discussion/@comment-33625305-20190806010353/@comment-28169398-20190807184518

Mildvex wrote: Amrosa wrote:

I didn't say it was the only factor, I was saying it was one factor, and given the explosion of ESports, especially in the last year, manufacturers are starting to have a better understanding of the value of their intellectual property in that ecosystem. The video game makers are going to have to pay more to the manufacturers for licenses which means these games are going to only going to get more expensive for players to play. Fair enough, but RR3 has nothing with esports. GT Sport has many things with it, like global FIA-ruled competitions with pretty big real $ prizes and sponsorships. And you get a chance to race there if you're in top players with a PS4/PS4 Pro (price of the GT2 RS Clubsport in RR3), one solid wheel like the Logitech G29 (price of the 919 Evo in RR3) and THREE years of PlayStation subscription + GT Sport (price of the Veneno in RR3). In RR3 you get a chance to race for... 300 for group A in WTTT 🤔🤔

Things like this doesn't exist in RR3:

The point isn't whether or not the are a player in ESports, it is want the Manufacturers view as the value of their intellectual property and what they can charge for it.

Racing games were likely a small enough niche before that Manfacturers didn't associate much value into licensing. If anything, they probably saw it as people paying them a nominal fee and they getting free advertising and building good will.

That calculus has changed. With people being able to race against current F1 drivers in events, with more experts telling young drivers that they need an ESport resume if they hope to break into racing, with real world race teams fielding virtual race teams, the manufactures are starting to see that their products in these games have a lot more value than some free advertising and a little good will.

And that means that they are going to charge accordingly for that asset to any developer that wants to use that asset. If they don't then they lose out on even more revenue with exclusive deals, etc.