Board Thread:Game Discussion/@comment-43409776-20190806193135/@comment-29605676-20190808030610

Amrosa wrote: SlatBH wrote:

Amrosa wrote: It is not per click. If a player gets 20 of the same ad over a certain period of time it counts as 1 impression, and they only get paid for 1 impression. And number impressions depends on the Ads that the Ad provider has to serve in a given region. I'm curious why you say that multiples of the same ad only count as 1 impression. On our site, this is not the case. However, if you keep getting the same ad all the time, then it probably isn't paying much, just a bit more than anything else the ad agency is offering. Website ad impressions work differently. An impression is a successful download of the ad to the page displaying it on a browser. That generates a nominal fee, with a click through generating a different rate.

With the on demand ads that are in RR3, (the ones we click for currency, etc.) it is counted differently and generates less revenue, because, as Drestin said on one of these threads, for these types of ads, the ad providers know that most people aren't engaged in the ad for the most part. It is a means to an end for the player. There is still some nominal value, but it isn't much. Thanks for explaining and it is certainly a valid argument that seems very plausible. My counter point would be that most ads are ignored by readers of content be they on TV, in game (like here) or (multiple) instances of the same/similar ad on our site and yet the advertisers are still willing to bid and pay. I seem to remember that the rpm that you previously mentioned on thread(s) some time ago (~$100 per year for 190 ads per day per player) exceeded our site's, so the situation is not so different, but I totally except where the majority of revenue comes from for FM/EA etc