Board Thread:Game Discussion/@comment-37741609-20190214030706/@comment-29605676-20190217194032

Tommy299 wrote: SlatBH wrote: So one add is worth $100/(365*190)=$0.0014. Seems reasonable to me. A site I have access to pays about 31 cents per thousand impressions (one ad = one impression) or ~25% less than FM. I wonder though does this rate consider click throughs (not many I suspect). I would imagine these pay more and we earn more from them and more $ than $100 per month. In general you have a number of payment methods in the online advertising world.

First we need to see that we always have wo players in this game: a) The advertiser how holds the message and b) the publisher who holds he space for the message. Both have different goals and so the advertiser like to pay as little as possible and the publisher want to gain as much as possible from those deals. FM/EA can be seen as publishers here.

Usually we find those payment methods in the field:

CPM based: Ads will ber payed to the publisher based on CPM rate (cost per 1000 ads) the true price is higly dependant on the quality of the ad space and 14 cts /1000 sound ok to me.

CPC based: Ads will be payed per click and this is the premium price that is usually 10 to 15 times higher than the CMP price. But usually the click rates are so low that you have to serve millions and millons of ads to get to a reasonable income.

CPX based: Ads will be payed by a defined action the user performs. This can be a registration or a newsleter subscription or anything that goes berjond the impression or the click. Pricing is usually a bit above the click rates.

Video ads: This is an own eco system that usually is priced in the range of $15 to $20 per 1000, on premium sites it can be even more.

Barter deals and house ads: Those are unpayed ads to fill the space in case there is no paying content avail.

To understand how much revenue ads are bringing to the table we would need to have detailed numbers on the pricing structure for RR3 as a publisher and we would need the reports how much ads have been served by category. Without those number all we do is speculating.

Defenitly it is possible to gain substantial income from online advertising else we would not see large online advertising departments at every webpage that offers ad space as a publisher. Most of them do finance them self plus support the main brand with the income from ads. So this system has proven to be an effective money maker and revenue center for companies. Thanks for this breakdown. It's a very good summary. What would be your guess that FM makes per 1000 videos? It sounds like you know more than me but US$100 seems low total revenue for 190*365=69,350 ads per year per player. I'm only saying this based on our site which is quite different to RR3. I realise that any estimation is total speculation.