Board Thread:Game Discussion/@comment-94.134.69.4-20190409204200/@comment-31567784-20190412080842

RandyMc wrote: Amrosa wrote: RandyMc wrote: Why do we have to have targeted ads enabled? Sales, Showcase, and Special Offers will not trigger if you disable it.

Technically, this should not effect Opt-in Ads, but it doesn't hurt to check if this is an issue. I'm not asking what happens if it's not enabled.

I'm asking why, at all, it has to be? What difference does it make to them, who I am, what I like, or whatever? An ad, is an ad, is an ad.

It seems silly and irrelevant. Hi RandyMc, I can hear your frustration and if an ad has no value to you it is all fine and i don't question that.

To answer parts of your question about ​​​​​​​"What difference does it make to them, who I am, what I like, or whatever?" I can tell that it makes a huge difference for all they folks behind the ads. If they have personal, targeting and behavioral information about you as a user you are 10.000 time more valuable to them compared to an anonymous user. FM/EA will be able to make 10x more money by selling profile based ad space rather using the watering can to serve them untargeted to the whole userbase for just a fraction of the price. So we can question this approach and ask ourself if we like to have our personal and behavioral data used by FM/EA for ad serving but on the other hand we as well support FM by doing so as they can make more real money from ads.