Board Thread:Game Discussion/@comment-172.250.84.222-20160112010434/@comment-80.145.249.110-20160114112304

RR3SeanR wrote: Think of it from the advertisers perspective.

They're probably paying a premium to have "targeted" advertising.

Serving up the same ad to the same person 100 times in a row is not "targeted". There's some belief that a couple of quick sets of repeats is quite effective (you'll see this on TV sometimes), but not to the scale we've been seeing it.

Also look at the pricing: if I buy from FM they get (essentially) 100% of whatever I spend (I'm sure Apple and Google take their cut, but for these purposes lets say that that is equivalent to the cut the advertising agency takes). ...

May I add a few details to it.

Ads are usually sold on a CPM (cost per mille), CPC (cost per click), CPD (cost per day) or CPX (cost per interaction) basis depending on the model EA/FM preferes.

The usual CPM for video ads is between $5 and $3 for 1000 impressions but can be higher depending on how premium the content is.

If the setup will work for the advertiser depends on the desired campaign effect, if it is branding or pushing downloads / registrations or simply a number of contacts to the landing page.

As we don't know what the campaign goals are and what the pricing model is, we can't tell if the ads are a similar revenue stream for EA/FM as the ingame purcase is.

I'm pretty sure even it matches they still don't want us to be able to complete the game without spending real money.