Board Thread:Game Discussion/@comment-36180858-20190206153942/@comment-31558898-20190208111329

Amrosa wrote: Montoym wrote:

Regardless, for them to stick with the exact same pricing scheme for IAPs as when the game started, despite adding tons more content to the game, plus increasing the cost of those new cars, as well as their their upgrades, and providing no added benefit (or decreased cost) for purchasing IAPs, sure seems greedy. This is one of the things that will get you upvotes here, but makes no sense.

You are basically saying that they should charge less, even though they have significantly increased the costs of producing the game.

They pay the manufacturers a fee for each car they license on a per car basis. So for every new Porsche or Nissan that they bring into the game, they are increasing the amount that they have to pay Porsche and Nissan.

Yet they are also supposed to lower the cost to the players because there is more content in the game for them to use?

Track owners charge licensing fees as well. We get 2 new tracks a year there about. That means their licensing costs for tracks goes up as well... Again, you expect them to decrease their cost to the players....

EDIT: I forgot to add the salaries of the artists, software engineers, game designers, relationship managers, marketing staffs, fees paid to Apple and Google to distribute their apps, office and equipment rental, servers and bandwidth charges for Online Content... and I am probably leaving out dozens of other costs over 6years... So the more cars they introduce - the more they pay the manufacturers (the multiple Nissans recently for example) and the more cars that the 'must have every car available' will want to acquire. However, the players really want cars which are usable in at least two series to ensure good return on gold investment. It's a fine balance.

I suspect the unit cost of a 500 gold car (for example), so lets say £50 (at 1000GC for £100), per player, cannot cost them more than £10, when you factor in all of the associated costs to them, as you listed above.