Board Thread:Game Discussion/@comment-36180858-20190206153942/@comment-28169398-20190208004157

RandyMc wrote: I'm sure they do, but until they try it specifically with RR3, it's still just a theory. They could try it through one update. If it doesn't work out, change it back. It's not like they have to leave it that way. And they'll still have their ad revenue (which Amrosa has said many times is their primary source of income).

But I'll tell you this, I'll never buy gold again, unless the prices come WAY down. I said that before I got to talk with Matt as a Game Changer.... It appears ad revenue accounts for very little of their revenue. IAPs are orders of magnitude more than what they get from ads.

It has to do with how the advertisers pay them. If, for instance, you are served 20 Angry Birds ads in a row and you are using the same Ad ID, that is viewed as a single instance of the ad. So even though you played it 20 times, it counts as a single ad to a single person. To make it even worse, they only pay fractions of a cent per ad. So even if you play all 190 of the currency ads in a day, FM pretty much gets around $0.30 or around 100 dollars a year... That is still good, but how many people play all 190 ads a day? Even I have stopped unless it is a very uneventful day.