Board Thread:Game Discussion/@comment-37524761-20190131084209/@comment-31526827-20190204234900

I’ve both worked at then run computer companies that did, among other things, software development and we sold some of our products ourselves through a parent division (usually the games).

Having a sale ALWAYS brought more money into our pockets than static pricing. Always, every time, no exceptions. It got to the point where we stopped discussing if we were going to have a sale but what was on sale this month. Literally, something was on sale every cycle.

I believe that EA/FMs revenue would increase if they had sales going on every minute of the day. Something, anything. Car sale, upgrades sale, vinyls sale, r$ sale and an every single day GC sale.

Humans today are wired to find deals, even if they are only perceived, as appealing and thinking “regular” price are a rip off. People are conditioned to wait for a sale before buying. How many people here wouldn’t buy a car until it’s discounted, who have only made a store purchase when it’s on sale?

Monkeys can do a database search and see: how many people will play for free for hours upon days upon months and only spend real $ on a sale item. Remember, a percentage of a smaller number is ALWAYS larger the zero.