User blog comment:Sirebel/Firemonkeying About/@comment-28169398-20171012031803

I think one thing that FM/EA has really missed the boat on is doing in game advertising, and by that I mean race sponsorships, livery sponsorships, track wall and billboard sponsorships.

Why are they using all of that game real estate to display the ads of fictional in-game sponsors as apposed to having a marketing go out and actively pursue real, paying ones.

How about reducing the Upgrade Costs by a half or a quarter on the upcoming Lamborghine Super Trofeo by having the SE or the LTS be sponsored by Pirelli, or Brembro, or San Pelligrino... I would even sit through an opening ad or two from the sponsor for each new day in the event challenge if it made the costs more realistic.

I know that there have been a few, like Samsung, etc. but that really is an untapped source of revenue that significantly reduce the costs to players. And if anyone can sell their ability to deliver winners to advertisers, it is EA Sports.