Board Thread:Game Discussion/@comment-37667252-20191205002755/@comment-28169398-20191205004128

I think that the goal of the handling of M$ is to produce player engagement with the content so that FM can show F1 and other racing series that might license to them that players are using the content on a daily basis over multiple updates than the one that introduces it.

This engagement is what is valuable to licensors and being able to show daily engagement gives FM a competitive advantage.