Board Thread:Game Discussion/@comment-38499925-20190212034853/@comment-108510-20190212113734

yes, I was going to write something very similar to what MoisesGabby just said. My main criticism is that EA is too much greedy, but this is a step in the right direction.

- The game might be free, but it has a cost (production cost) and as the saying goes: "Ain't such a thing as a free lunch". If you are  trying the app for the first time, a couple of ads won't bother you, if you like the app and want to keep playing, it's only fair to ask you to choose how to pay back the creators, or by keeping the annoying ads or give them at least a few bucks.

- I might be disappointed in the future, but this could be the first step in changing the business model of EA towards a better one: from very few people paying hundreds of dollars, to a lot of people paying some bucks. If done correctly, this could make the game experience much better for a lot of players.