Board Thread:Game Discussion/@comment-38102120-20190108224014/@comment-37157068-20190112092339

Amrosa wrote:

AnAvg wrote:

Amrosa wrote: MackKnife wrote: How much per as do they get? How many players? Multiply this by let's say five and the result I'd call a fair amount of $ / day plus reliable! They're capitalists, they would not do it if it hurts their bottom line. Next to nothing (...) $0.00144 per ad. Then these ads from commercial point of view are pure absurd. Assume, for simplicity, that every 4 ads give the player 1 gold coin. The player "pays" FM $0.00576 for 1 GC or $5.76 for 1000 GC. Why the hell do they accept selling me 1000 GC for $5.76 via ads, but they can't sell me the same 1000 GC for $20 (not even saying less) in normal way? Because the freemium model, not only as applied by FM counts on the perceived urgency, immediacy, and impatience of players to get them to pay for "Heaps of Gold." Examples:(...)

So, those are just a few of the reasons why there is a premium on IAP over the payment they get for ads. The other thing is that the Gold to R$ ratio is more like 1/10, so it is 10 ads that give 1 gold, if you are playing the full 190 ads a day. You've summarized this perfectly and I realise the reasons. Still that difference in actual cost of via ads vs. IAP is incredible. It is more than twenty-fold!

And just for small rectification: my Gold to R$ ratio is pretty constant 1/3. I'm running 30 ads daily, getting 10 gold. Some ppl are running more ads, some just the initial 5, so I assumed 1/4 might be the average.