Board Thread:Game Discussion/@comment-37667252-20190108002237/@comment-28169398-20190108020830

You have to figure that you get 2 to 3 free gold through playing for every gold that generates revenue for FM, however that ratio can vary wildly depending on your standings in OMP and WTTT and on teams.

There is a value for each individual player, but it is very hard to make a comparison across players, given the variability of how they play and skill.

Also, gold costs more or less depending on the player's home currency. USD denominated gold packs cost less than Euro or Sterling denominated packs, and I am sure the same holds for other currencies that IAPs are denominated in.

Also some places, such as Germany, do not allow games to serve a player more than 10 ads a day, so unless a German player uses a VPN to circumvent (actually break) the local laws, the most they can get are 5 gold ads a day. Germany probably wouldn't prosecute a player for using a VPN in that way, but other countries may, so it players could be taking risks by using VPNs if their access to ads is limited.