Board Thread:Questions and Answers/@comment-25660508-20141224075246/@comment-26715739-20151005131439

14.2.50.46 wrote:

To me them having gold adds was a waste (from business perspective) as very few people install the advertised aps i think. Except that FM aren't paying for the ads, they are being paid for the ads. FM/EA can just insert ads for apps they want into the game itself (and you don't get gold for them) - I've seen ads for the sims and UFC (or something similar).

I don't disagree that the conversion rate (money spent to money earnt) is probably pretty low for the advertisers, but (other than worrying about the longevity of the advertising revenue stream) why would FM care?

As for the advertisers themselves, there's a famous quote:

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

The funniest thing for me at the moment is that I'm getting ads in Chinese for one particular app - all the rest of the ads are in English, and I'm in the UK - but that one is coming up in Chinese all the time (and I've had it in English in the past, just the last couple of weeks it has been in Chinese).