Board Thread:Game Discussion/@comment-38510988-20191028075132/@comment-31567784-20191106084144

Just some questions out of couriosity.

Where does the information come from that FM get only payed for unique ad creative views?

In the online marketing world you get payed on a 1000 view basis (CPM). I have never seen any contracts with publishers that limit the payment to only pay for a unique creative served to a unique browser once. The publisher (FM) will get payed for every 1000 ad views of a paying ad, no matter what is served and no matter how often the same ad and the same creative is served.

Just to give more light on the term "paying ad", this is an ad that is payed by an advertiser to be displayed on our devices. Non paying ads are usually House ads or Filler ads served only to make sure the ad slot is not empty / the screen does not go blank.

Under this light it makes more sense for FM to have more users watching more ads rather then less as every 1000 ads they get some money. The more the merrier...

But, there is an option to limit the delivery of ads to a given unique browser on the advertisers request. This feature is called frequency capping. As a result we would not get the ad creative at all in a defined period of time, usually 24h.