Board Thread:Game Discussion/@comment-2A01:C23:B80B:B200:89BE:3A23:2C4B:8D81-20180513111237/@comment-31567784-20180517112119

MackKnife wrote: If EA has deal with the advertising company this company would be interested in more unique viewers and not so many repeating over and over again. For them it figures, that these folks won't buy stuff. As a company I'd rather have 5000 views by 5000 different people than 60000000 by 5 guys. The chance that one might buy/download something is much higher in the first case. So why should EA give out tons of gold for free if the revenue is connected to the amount of successes (purchases, downloads). You see what I try to say? I see your point and this will apply to one of the various advertising models. Ususally you have to know what kind of campaign is run to see where the money is. Is it CPM, CPD, CPC, CPX, is it branding or promoting or selling stuff? Do you measure campaign success on views, registrations, shoping carts or else? Usually you have two sides of the coin in this game and both have individual goals. One side is the publihsers and the others are the marketers/advertisers, the first is looking to fill as many slots with ads as they can and the other looks to fulfill a campaign goal. I would put FM into the publisher corner as they own the space to advertise on and so it should be in the intrest of them to generate as many impressions as possible as this is the inventory they make money from. ;-)

On top of the base inventory it is always nice to have the users clustered into sellable groups so the impression is more valuable but a publisher should nerver ignore the broad low cost impressions used for branding.

Anyway, if the avail ad inventory is so limited it makes more sense to hide the buttons from us as they did in the past rather showing it and do nothing. Also if they look for true unique users they would apply the frequency cap not only to the device but also to the player ID so a change of device will be no benefit for the user. ;-)

Still I guess something is buggy since the update.