Board Thread:Game Discussion/@comment-100.37.153.225-20160512221307/@comment-26388545-20160512233209

I don't think FM is doing it on purpose. It's lost revenue for them. Companies pay them money to have their ads seen. EA would have approached companies saying (really big numebr) of  people will see your ad per month for $$$ fee. If EA can't make the ads play, then they've got a big problem on their hands! The companies will want their money back as it's a contract.